Aurora Hospitality was founded by hotel owners who experienced firsthand the frustrations of traditional management company models. As owners ourselves, we grew tired of being locked into long-term contracts with little flexibility, opaque bonus structures based on budgets created by the management company themselves, and a lack of true partnership and transparency.
Too often, we saw management firms focus on checking boxes rather than understanding what each individual hotel truly needs to succeed. We believed there was a better way—one rooted in ownership perspective, hands-on involvement, and a commitment to profitability through thoughtful, customized strategies.
Aurora Hospitality was created to be the partner we always wished we had—one that values transparency, agility, and results driven by genuine on-the-ground insight, not just spreadsheets.
